Effective March 1, 2008
Railroads Illustrated has long been heralded as the magazine of the finest in railroad photography. It will again attain the standards of photographic reproduction established under former Editor and Producer Dale Sanders. The new production team includes Mike Schafer and Kevin EuDaly in art direction and oversight roles, Stephen Priest as leader of the new layout and graphic design team, and Cinthia Priest as Editor. The majority of the remaining Railroads Illustrated staff will remain in place, including the various editors and columnists.
    The "new" Railroads Illustrated will include a renewed emphasis on both current features and "classic" or vintage railroading, and will bring back the current news portion of the magazine. The magazine will continue as a 64-page all-color magazine printed on gloss enamel paper. Other details and direction for the magazine are being established, and will be conveyed by Editor Cinthia Priest as these decisions are made.

Submissions of any advertisement, insertion order, space reservation or position commitment shall constitute acceptance of the following General Conditions:

    As used in this section titled "General Conditions," the term "publisher" shall refer to White River Productions, Inc
    All insertion orders are accepted subject to provisions of our current rate card. Rates are subject to change upon written notice from the publisher. Should a change in rates be made, space reserved may be cancelled by the advertiser or its agency at the time the change becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency rate or volume rate. Cancellation of space reservations for any other reason in whole or part by the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency rate or volume rate.
    Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication.
    All contents of advertisements are subject to publisher's approval. Publisher reserves the right to reject or cancel any advertising copy which at its discretion is deemed objectionable, misleading, not in the best interests of the reader, or contrary to Federal and State regulations, whether or not the ad had previously been accepted and/or published. Publisher further reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time without giving cause. Publisher reserves the right to insert the word "advertisement" above or below any copy.
    Advertising space reservations are accepted in good faith by verbal or written notification. The absence of written notification following a verbal space reservation does not invalidate that space commitment.
    Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by publisher in writing.
    Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow down, or any condition beyond the control of publisher affecting production or delivery in any manner.
    Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agency ordered and which advertising was published.
    Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The publisher's liability for any error will not exceed the cost of the space occupied by the error.
    Publisher is not responsible for mistakes in production of ad copy not submitted in writing.
    Publisher shall have no liability for errors in key numbers or advertisers index.
    Conditions other than rates are subject to change by publisher without notice.
    No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on insertion orders or copy instructions which conflict with provisions of this rate card.
    Cancellations must be received by the reservation closing date or advertiser will be held responsible for payment of space reserved.
    White River Productions, Inc. believes that our readers are as important as you - our advertisers. Therefore, we try to handle all reader's advertising complaints promptly and carefully. Your help in expediting this process if a situation occurs is appreciated.

Publisher, Kevin EuDaly
Editor, Cinthia Priest
Advertising Sales Manager, Nadean EuDaly

Circulation
    Estimated average paid circulation for the calendar year will be calculated from direct-to-publisher subscriptions, direct mail, space advertising and distribution to retail outlets.

Single copy -- $6.95
Per year (12 issues) U.S. -- $49.95
Per year (12 issues) outside U.S. -- $79.00

Issuance & Closing Dates

    RRI is published monthly. Complete ad material reserved by the closing date must be received no later than the ad material due date specified below. Allow additional time for special preparation requirements such as photography or separations to be provided to the advertiser by the publisher. Contract ads will be repeated as run in previous issue unless new material is received by material due date.

General Rate Policy
    Rates are based on the total number of insertions during a contract year. Four insertions of the same or varied sizes earn frequency discounts. For example, two full-page ads and two half-page ads earn the 4-time rate for both sizes of space. Multiple ads in a single issue count as one insertion.

Inserts and Bind-In Cards
    Consult Advertising Department for rates and specifications.

Rates Per Insertion

Use the following dimensions (in decimal inches) for height and width when submitting ads.
 

Binding and Paper: Binding method is saddle-stiched and printed on 80 lb. glossy paper.

Digital Ad Submission: Please provide your ad electronically via email at ads@whiteriverproductions.com or disk (either cd or dvd) along with a hardcopy print. Acceptable programs, file formats, and font information should be obtained from the Advertising Department or at www.whiteriverproductions.com prior to submission of ad. Publisher recommends 300 dpi resolution for graphics and images. Disks and other re-writable media will not be returned after magazine production.

4/C Process Specifications: Advertisers should supply a 4/C digital proof (e.g., Iris, Kodak, etc.) otherwise publisher cannot be held responsible for color problems during output or printing. Ads must be prepared using CMYK colors. Pantone and RGB will be converted to the closest CMYK separations.

Production charges: Standard ad production work, including design, typesetting, photo placement, limited text alterations and most other small changes, is included in the cost of the ad. Photography, page alterations, hi-res color scans, color correcting, preparing proofs of ads and sending ads to other organizations incur charges over and above the included production work stated above. Other work is billed at an hourly rate. Ads supplied electronically may be subject to pre-press charges if publisher services are needed to correct the files.